As the co-founder of AfroBeach, I played a pivotal role in transforming a vibrant club night into one of London’s most anticipated summer events. What began as a residency in some of the city’s top clubs evolved into a mid-scale festival experience, hosted for four consecutive years (2016-2019) at two official Olympic venues, Beach East at Queen Elizabeth Olympic Park and Lee Valley White Water Centre.
Building and scaling AfroBeach gave me a hands-on crash course in large-scale event and festival management. Navigating the complexities of dry-hire venues, I honed my expertise in council and licensing negotiations, detailed logistical planning, and stringent health and safety procedures. I managed on-site security, staffing, full bar erection and service, sound and staging production, and food vendor coordination, all while curating a high-energy, immersive experience.
Additionally, I was responsible for drafting unique vendor and supplier contracts tailored to the needs of a large-scale outdoor event. These agreements covered everything from food and beverage suppliers to entertainment, security, and production teams, ensuring clear expectations, compliance, and seamless event execution.
Previously hailed by Timeout London and Eventbrite as one of London's top monthly events, our original networking concept, is built on 'Social Skydiving’ - the art of talking to strangers, allowing Londoners from all walks of life to connect.
The FriendZone event is all about changing the negative connotation of getting ‘friend-zoned’. and making genuine connections. Attendees have the chance to play games, mingle, and revive the lost art of talking to people.
Brand Collaboration
The FriendZone took over Puttshack White City for a fresh twist on Valentine’s—celebrating platonic love and new friendships in style.
With exclusive access to a high-tech mini-golf course, a signature-themed cocktail, and four hours of immersive FriendZone fun, guests dived into nonstop social games and competitive play, all in a vibrant, welcoming atmosphere.
Cocktail Gift Boxes
In 2021 I created a series of purchasable Cocktail Boxes under my brand Set The Bar (a mobile bartending agency)
My team of expert mixologists and I poured hours of testing, tasting, and consideration into choosing these unique flavours and combinations. I spent countless hours researching the market to understand price points, market trends, design, packaging, branding and so much more to bring my vision to life.
In 2022 Journalist, wine, and cocktail expert Aleesha Hansel hand-selected our original recipe Gin-based cocktail, 'Sainte Peppercorn' to showcase the perfect Valentine’s Day tipple on her segment on ITV’s ‘Love Your Weekend’ hosted by Alan Titchmarsh
“We really enjoyed the kit, I was so impressed with how good the cocktails were - absolutely delicious and well balanced! Having tried quite a few premium boxes and subscribing to a monthly craft gin club box, these are far better!”
— Gemma Wardle ( A Fat Girl's Food Guide)“I loved the fact that you are getting a totally original recipe. They have been well thought out with beautiful presentation and fresh ingredients, something that not many other cocktail boxes offer. I loved the extra touches that came with it - chocolates, dried fruit, eco-friendly straws, etc., but especially the Spotify playlist to enjoy whilst making and drinking these treats! These boxes are a wonderful gift idea, and I shall be ordering many more!!”
— Claudine John“Was really impressed by this box. I’ve tried other cocktail boxes in the past but this is by far the best one. The contents are definitely worth the money and also tasted super lush. I’m looking forward to purchasing again in the future.”
— Jasmine Darko (ASOS)My Previous Projects
-
![]()
Back to The Big Screen - for the Mayor of London
In an effort to encourage people to return to the cinema after the impact of the coronavirus pandemic, London Mayor Sadiq Khan and Luna Cinema organised a series of open-air screenings of blockbuster hits at the iconic Trafalgar Square.
As a bar and event consultant, I was appointed to provide beverages, logistics, staffing, and an effective bar service to the almost 8,000 guests who attended the event over the bank holiday weekend in the summer of 2021.
-
![]()
Head of Customer Services - Kingdom of Winter
During the inaugural year of the Kingdom of Winter event at ExCel London, I headed the Customer Services Department. I formed and managed a dedicated team for this high-capacity, multi-date family event held throughout the Christmas period (8th December - 7th January), welcoming up to 20,000 visitors per day.
My role encompassed leading my team through resolving intricate customer concerns, overseeing refunds, managing health and safety protocols, handling onsite emergencies, and offering guidance through both in-person and online channels.
-
![]()
Grand Opening - Old Sessions House
As a bar consultant, I was responsible for managing all aspects of the bar service at the grand opening of the private members club, The Old Sessions House, in September 2022.
I ensured a seamless experience for guests by planning and directing service at 5 different bar locations across 3 floors. My team was able to handle a high volume of guests, serving over 600 people throughout the evening in this beautiful and historic venue.
-
![]()
Vendor Management & Logistics – Munch Street Food
I was part of the core team at Munch Street Food, where we brought vibrant street food festivals to life across London.
My role centered on managing food trader applications, bookings, and accreditation, as well as overseeing the intricate logistics associated with hosting large-scale public events.
Navigating council requirements and ensuring seamless operations, I led the coordination of site access, scheduling, and load-ins at landmark locations, including Tower Bridge and The Scoop at City Hall.
-
![]()
The FriendZone x Puttshack - Brand Collaboration
I was approached to create a brand campaign and an alternative Valentine’s event that seamlessly aligned The FriendZone with Puttshack White City.
This collaboration blended social connection with interactive entertainment, bringing a fresh, unconventional approach to Valentine’s celebrations.
I developed a targeted marketing and PR strategy to introduce The FriendZone’s unique concept to Puttshack’s audience while managing the event execution with a small team. By leveraging Puttshack’s established brand presence, we amplified The FriendZone’s visibility, creating a high-energy, memorable experience that reinforced both brands as leaders in fostering connection and fun.
-
![]()
AfroBeach - London
Established in 2015, AfroBeach was a premier summer event in London, known for its celebration of Afro-Caribbean beach party culture. Hosted at exclusive, pop-up beach-themed venues around the city, the event brought together the best of food, music, and vibes from the Islands and the Motherland.
Guests enjoyed a diverse range of music genres including AfroBeats, Dancehall, AfroHouse, and Reggae while enjoying activities and attractions, as well as delicious food options from top African, Caribbean, and fusion food vendors.
-
![]()
The FriendZone - London
Hailed by Timeout London and Eventbrite (on a few occasions) as one of London's top monthly events, my co-founded original networking concept, built on 'Social Skydiving - the art of talking to strangers’ allowed Londoners from all walks of life to connect. The FriendZone event was all about changing the negative connotation of getting "friend-zoned".
During our residency at Shoreditch’s BOXPARK, attendees got the chance to play games, mingle, and revive the lost art of talking to people.
New event details and full info can be seen at www.thefriendz.one
-
![]()
Cocktail Boxes - ITV Featured
My Cocktail Box review from an industry expert. In 2021 I created a series of purchasable Cocktail Boxes via SET THE BAR.
Over on ITV's 'Love Your Weekend' (hosted by Alan Titchmarsh) in 2022 we were included in the #BestofBritish Pink Valentines Cocktails list.
Journalist, wine, and cocktail expert Aleesha Hansel hand-selected our original recipe Gin-based cocktail, 'Sainte Peppercorn' to showcase the perfect tipple for your Valentine’s Day, (or any other day for that matter)! They went down a treat with Alan and panelists Maureen Lipman and Gyles Brandreth.
Watch the VIDEO HERE
